Google has chosen to go the route of many other public tech sector stars like Yahoo and Microsoft by listing themselves with NASDAQ, according to Reuters. Google filed an update to their proposed IPO in which they stated they will be going with the tech-friendly stock exchange. This comes as a blow to the venerable New York Stock Exchange. Both exchanges had reportedly been courting the search engine.

"Google obviously is the biggest technology IPO to come out in years, and Nasdaq probably pulled out all the stops to retain their rep as the world's leading technology (market)," said Robert Hegarty, vice president of securities and investments at research firm Tower Group.

Reuters also gave details on amendments to the stock auction process, saying bidders would have reconfirm their desires to buy shares under certain conditions. Those not confirming would have their bids disregarded.