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BW: Google Needs a Browser

While many spread rumors of Google's browser development, Business Week weighs in with a stronger opinion: Google must develop a browser to cultivate more revenue-bearing traffic and forestall the eclipsing effect of Microsoft's imminent awakening to the search field.

"Consider that in the past two weeks people downloaded 2.5 million copies of an open-source browser built by a little-known outfit called the Mozilla Foundation. That shows how much demand there is for an alternative to Microsoft's browser. If Google were to put its brand behind an effort like that, just imagine the potential."

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