Following are highlights of 2004 from the Google perspective. All links are to blog entries. Enjoy the reminiscence.
JAN: Google hires Morgan Stanley and Goldman
Sachs to organize IPO, hoping to raise $40B.
FEB: Google releases social networking site Orkut,
not realizing at the time how extremely short-lived would be the buzz.
FEB: Google shoots down Booble, a parody porn
search engine.
FEB: Google makes Microsoft froth at the mouth, motivating Bill Gates to
admit defeat, then
promise eventual victory.
FEB: Google's index reaches six-million
pages.
FEB: Yahoo! (inevitably) dumps Google for its own
search engine based on Inktomi technology.
MAR: Yahoo! continues cutting the cord, dropping Google
in Australia and New Zealand.
MAR: Google is accused of anti-semiticism because
an anti-Jewish site is listed forst for the keyword jew.
MAR:Google subtly updates its appearance. Froogle
is added to the main selection of services.
MAR: Gmail. Launched. World. Changed. (Remember the
hoax rumors?)
APR: Google sets a new AdWords policy regarding
trademarks: Trademarked terms are not allowed within the ad copy, but trademarks may be used as keywords to trip the
ads. This policy will cause Google much trouble during the year, and finally be vindicated in a landmark December
victory over insurance company Geico.
APR: A judge refuses to scrap Overture's lawsuit
against Google, leading to an Overture victory and a licensing deal whereby Google must pay to continue deploying
AdWords.
MAY: In May, Google was still doddering over its much-delayed IPO, and
drops Goldman Sachs from the short list of lead
underwriters.
MAY: Google AdWords introduces image ads,
dramatically expanding the once text-only system.
MAY: CNN switches from Google ad syndication to
Yahoo!/Overture service, signalling Yahoo!'s rising star against its adversary.
MAY: Gmail Swap is founded to manage the tremendous
demand for Gmail invitations. Soon enough, the Net would be glutted with them.
MAY: Google tops the Wired 40 list.
JUN: The Google IPO remains stalled, and Merrill Lynch
drops off the underwriter list.
JUN: Google forbids Gmail account selling.
JUL: Google acquires image software company Picasa, and
immediately makes the product free.
AUG: Google loses the patent suit brought by
Overture, and pays its settlement partly with IPO shares.
AUG: IPO. Launched. Wall Street. Changed. (The
initial street price is $85. within a few months GOOG stock would touch $200.)
SEP: Google updates Google Local to better compete
with Yahoo! Local.
SEP: Google's founder, Brin and Page, win the Marconi
Award, named after the inventor of radio.
SEP: Google takes tremendous heat for omitting
state-banned news sources from Google News in China. the company explains that providing non-working links would
damage the user experience.
OCT: Rumors of a Google browser pick up
steam.
OCT: Google Print, the book-scanning project, ramps
up. In December, Google will create agreements with several leading university and municipal libraries.
OCT: Google launches Desktop Search; security
issues will dominate press coverage after the
initial joy wears off.
OCT: A report circulates of Google saving a
soldier's life.
OCT: Google acquires satellite imaging firm
Keyhole. The implications are not yet manifested.
NOV: Google publishes a new AdWords guideline
policy, finally clarifying what advertisers cannot promote. Like bingo and brass knuckles. Really.
NOV: The index hits eight-billion pages.
NOV: Sergey Brin confesses, with embarrassment,
that Google Images rarely gets updated.
NOV: Google opens a software engineering office in
Kirkland, WA, close to Redmond, the better to scavenge Microsoft for talent.
NOV: Google Scholar launches.
DEC: Google Groups officially launches version 2, to poor reviews. (Well, at least
one poor review, on this blog.)
DEC: Yahoo!'s Overture division meekly settles its
portion of the Geico trademark infringement case, leaving Google to soldier on alone.
DEC: Security issues surrounding Google Desktop become intense, and the Gartner Group
flatly recommends avoiding the product in corporate
environments.
DEC: Google beats Geico roundly in court, winning a
summary judgment of the main trial points, forcing Overture into the humiliating position of having settled the case
prematurely and unnecessarily.
DEC: Google is criticized for responding sluggishly to the Santy.a virus, which launched its
attacks from Google listings.








1. Twas an interesting year. That's probably the equivalent excitement level of a decade or more at a traditional company.
Posted at 4:42AM on Dec 19th 2005 by Steve