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Google Faces Oddly Wimpy Fines in Euro Trademark Case

Perhaps the strangest part of Google's lost trademark case in France, which Google astoundingly lost as decisively as it won the Geico case in the U.S., is the daily fine imposed by the court for failing to jprevent ads from displaying in response to keywords associated with the plaintiff's trademarks. We're talking about 194 dollars a day. Excuse me? That's $70,000 per year. Why not just pay the damn fine as a sort of tax for doing business in France. But Google will appeal, naturally, and one can only hope for a more sane and aware judge. As questioned in TechDirt, is it illegal in France to place competing items on store shelves?

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