Summer Budget Travel Tips from Gadling

REVIEW: MSN Virtual Earth

Microsoft launched a beta version of the much-awaited MSN Virtual Earth today. It's a Web-based product; no downloading required as with Google Earth. Indeed, the Web interface and map/satellite toggle makes this product more directly competitive with Google Maps than with Google Earth. Indeed, the 45-degree aerial photography we have been expecting is completely missing from this versijon of MSN Virtual Earth. If Microsoft eventually bundles that fabulous looking imagery into a Web-based service, significant waves will rock all boats. For now, MSN Virtual Earth is a worthy competitor to (and outright imitator of) Google Maps.

For a quick comparison of the look-and-feel of MSN Virtual Earth vs. Google Maps, check the following two links, which reflect an identical search with similar zoom settings:

MSN Virtual Earth
Google Maps

Note that Google has added a Hybrid button to its Maps/Satellite toggle, quite possibly in quick response to Virtual Earth's ability to overlay street names on its maps. Google's imagery is marginally clearer and definitely more colorful than MSN's. Both screens are maximally zoomed in. both sites alzlow local searching and display results in a similar fashion. MSN has copied Google's excellent draggable maps. MSN's Scratch Pad is a handy feature; the results can be e-mailed or blogged (to MSN Spaces). Both services provide a distance scale in a bottom corner of the screen—if I'm not mistaken, this also is a new addition in Google, placed there to keep pace with MSN. (I have many times wished for that distance scale in Google Maps.)

In short, the two services are nearly identical, and Google appears to be watching Microsoft development closely. I will continue to use Google Earth if only because of inertia, and because the Scratch Pad isn't enough to pull me to Microsoft. Be clear about one thing: Virtual Earth is by no means a competitor to Google Earth, though that's what everyone was expecting. Even if Microsoft supplies superior imagery to this interface, Virtual Earth will still essentially be a Maps project. Google Earth is distinguished by its smooth fly-over features more than by the quality of its images. If Microsoft wants to compete in that arena, it will probably have to develop a stand-alone client. However—if flying, zooming, panning, and tilting could all be bundled into a Web-based interface, that would take the game to a whole new level.

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