Yahoo! Challenges Google's AdSense

Posted Aug 3rd 2005 10:57AM by Brad Hill

Yahoo! is set to expand its Publisher Network from a handful of large sites to a small pool of 2,000 test sites drawn from blogs and other micro-publishers. Yahoo! is following in Google's footsteps; Google created AdSense (which is open to qualifying sites of all sizes) over two years ago. Although Google doesn't break out revenue numbers for AdSense apart from the overarching AdWords program, consensus is that AdSense has been a hit for Google and participating sites. Yahoo!'s test will probably start today.

Reader Comments

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1. Finally some decent competition for Google Adsense - that should be good news for publishers. Yahoo seems much more in tune with listening to what the publishers are looking for.

Posted at 4:42AM on Dec 19th 2005 by Juno

2. So will I be able to use Yahoo AND Google ? :)

Posted at 4:42AM on Dec 19th 2005 by morgan

3. This is great news. I probably won't ever switch to Yahoo, but I'm glad to know that I have something to fall back on in case Google doesn't work out in the future. The competition will be healthy for publishers.

Posted at 4:42AM on Dec 19th 2005 by shawn

4. OK, so I found that that you will be able to have both Yahoo and Google on your website, as long as they are not on the same page.
Hope that's true.

Posted at 4:42AM on Dec 19th 2005 by morgan

5. "So will I be able to use Yahoo AND Google ? :)"
Or we will find on pages "ads by google" and "ads by yahoo" in the same time?

Posted at 4:42AM on Dec 19th 2005 by sorin frumuseanu

6. yes, I was wondering if you can have them both on the same SITE, NOT page, and you can.

Posted at 4:42AM on Dec 19th 2005 by morgan

7. Does anyone know if Yahoo Sponsored Search and Overure Sponsored Search is the same thing? I really did not like Overture, hope that Yahoo has some alternatives.

Posted at 4:42AM on Dec 19th 2005 by Keely Robinson

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