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Driving Directions and Unrealistic Timings

Elinor Mills drew a fun (I guess) assignment at CNET: hitting the road to test competing driving directions from Google, Yahoo!, MSN, and Mapquest. She notes the inconsistencies, and one consistent failing: all four of them are optimistic and unrealistic about how long the trip should take. The test involved local driving in San Francisco, where unpredictable traffic can stretch out a trip. But I have noticed the same thing on longer routes. Recently my wife and I planned a driving trip between New Jersey and North Carolina. It's a 450-mile span, and Mapquest promised to get us there in seven hours plus change. Google and Yahoo! were not as preposterous, but their versions of the trip were also starry-eyed. Why this tendency, I wonder? Is it a marketing ploy—fast directions are good directions? Over time, the tactic merely breeds distrust.

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