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Random House Spurred by Google to Digital Solutions

This Business Week article supports the argument that publishers are not up in arms over Google Print solely as a matter of principle, but are motivated by the disintermediation squeeze. If Google is providing the world with access to the entire published catalog of books, and earning money from related ads, how much market opportunity does that leave publishers?

Random House has reportedly been developing its own digita, per-page delivery system for over a year, and has accelerated its efforts during this early lawsuit period. The Rh venture is separate from a similar Amazon program in the works, by which pages would be sold for four cents each. Random House is toying with the same model, but as of now planning to launch in-house—which wouldn't necessarily preclude partnering with Amazon as well.

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