This Business Week article supports
the argument that publishers are not up in arms over Google Print solely as a matter of principle, but are motivated by
the disintermediation squeeze. If Google is providing the world with access to the entire published catalog of books,
and earning money from related ads, how much market opportunity does that leave publishers?
Random House has reportedly been developing its own digita, per-page delivery system for over a year, and has
accelerated its efforts during this early lawsuit period. The Rh venture is separate from a similar Amazon program in
the works, by which pages would be sold for four cents each. Random House is toying with the same model, but as of now
planning to launch in-house—which wouldn't necessarily preclude partnering with Amazon as well.







