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Google Improves Keyword Tool

In an effort to improve the Google AdWords Keyword Tool, Google has made some search performance, and global traffic trends improvements.

The new Keyword Tool allows you to view and sort various statistics for your keywords, which can help you narrow down and help in your keyword purchases that can return quality leads, before you add them to your list. They have incorporated a neat little box, similar to that used for PageRank display, that displays search volume for the specific keyword terms chosen.

Google has added the option for Negative Keywords, that can benefit your your campaign by being a core component. Your targeted keyword list can help you lower advertising costs, and ensure that you have relevant clicks for your web business.

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