Louis Vuitton put the purse to Google's head in a recent trademark ruling. LV placed a trademark counterfeiting and unfair competition and advertising book on Google, stating that Google allowed merchants who sold counterfeit items to bid on the Louis Vuitton keywords in Google AdWords.
A court in Paris ruled that damages from the case be 300,000 euros, and placed another 60,000 euros for LV's legal expenses.
So not only does Google have to pay 360,000 euros to LVMH, they are also required to publish details of the sentence in four news magazines that are currently unnamed.
1. It is unbelievable that a company like Google agree to make business with counterfeit companies.
Why not selling AdWords for guys who search for Cocaine?
Posted at 3:43AM on Jun 30th 2006 by eric